The Wharf Welcomes Maisons, A New Pop-Up Boutique
Published July 8, 2020
The Wharf, Washington, DC’s world-class, mixed-use waterfront neighborhood, announces a new addition to the list of retail offerings: Maisons.
Established in 2016 by entrepreneur and Northern Virginia-native Brianna Hoover, Maisons is a boutique that offers the latest on-trend clothing, accessories and beauty products for today’s most fashion-forward young women. The pop-up shop opened July 1 and is situated at 12 District Square SW.
“We are proud to support both large and small businesses of all types as we continue to build an exciting and welcoming community at The Wharf,” said John Asadoorian principal of Asadoorian Retail Solutions and merchandising consultant to The Wharf.
For the past three and half years, Maisons was located at New Jersey’s Stone Harbor, operating as a seasonal shop catering to beachgoers. Brianna relocated the store to be closer to home and to capitalize on the exciting opportunity that an urban waterfront neighborhood could offer.
“I have always wanted my business to be here, at The Wharf,” said Brianna. “I love the atmosphere and being by the water is something that has always been important to me. The community here is so vibrant. It is great to see how well the neighborhood has embraced new businesses and given a young entrepreneur, such as myself, a chance to establish my brand and really grow my business.”
Brianna started Maisons after feeling frustrated that there weren’t enough stores that catered to the latest trends in fashion and beauty outside of boutiques in New York City and Los Angeles. Nearly four years later, Brianna has brought her sister, Colbi, into the business. Together, they have plans to expand their product offerings to feature more beauty and home brands, in order to cater to the tastes and styles of their customers.
“We are so excited to not only bring good quality products to women, but to also create an inviting and fun space for them to try on and experiment with the newest in fashion, accessories and beauty,” said Brianna